Morning Coffee Giphy
This animation is created for the marketing promotion activity on Instagram as a collaboration of the coffee scale company.
Role: Product & Graphic Designer
Type: Illustration
Year: 2018
Style Guide
The style of the animation is set to be fun, and colorful for the users on Instagram. As the company is in the coffee industry, there are some coffee elements added to fit the marketing promotion.
Color Theme
The stickers on Instagram usually use bright and shiny colors that are easy to bring attention from the user. Yellow is qualified for the requirements, it is fun and bright and it is the reason why it is used in the major part of the image and also a bit magenta is applied to give a bit more personality of the character in the image.
Over 2,600,000 views on Giphy!!
It can be found on Instagram by search morning coffee or peeking sun.
